I talk about my journey building a startup from scratch: no coding skills, no customers, and limited savings.

This blog takes you through my daily life bringing a vision to life. I share my feelings as they come and promise to be 100% transparent on what happens throughout the journey: the good, the bad and the ugly.

That’s where you jump in! I will constantly share my ideas and thoughts and ask for feedback. My vision of this blog is to create a very dynamic crowd with whom I can exchange and build the next big thing. In other words, I want you to be my co-founders.

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Recent posts

Customer Interview Part 1

As per my post about client interview, it was time to face reality and understand the problem I am trying to solve. I went through some interviews with random people in Berlin. You will find my key takeaways below. Let me know what you think! The ... Read More...

Is my business idea good? The 5 rules.

As you now know, I am taking an important bet on a vision that I am passionate about. I can't wait to roll up my sleeves, dive into coding and get everything started. But before I do so, I need to be crystal clear about which problem I am addressing ... Read More...

What is my business idea?

We make choices every day. As consumers, we constantly make decisions on which book to read, which city to visit, which restaurant to book, etc. Our brain instantly measures the opportunity costs of picking an option over another. Generally, we h... Read More...