After going through many iterations trying to build something people love, I got trapped in this customer-feedback loop that wasn’t going anywhere.
People would not use HuggyList but gave recommendations on what could be improved. My power users were friends and I wasn’t sure how to interpret that — where they sincere or trying to help out?
This got me thinking… a lot
- They basically just look up for random opinions because it doesn’t matter as much as I thought. People we trust matter a lot but the number of opinions can overweigh trust.
- Also, people don’t see a value of actively sharing recommendations for no direct return. This problem is huge when launching a marketplace.
- Finally, the speed and never-ending quantity of information available on Google and other platforms is a very profound habit and HuggyList needed to be 10x better to get a small market share. For my users, the value was not there.
I needed to react
Now… Interestingly enough, I touched a nerve and suddenly received a lot of positive reactions. For the first time, I was not pushing my product down the throat of anyone. People started reaching out to 1) ask for more 2) say thank you. This is when I decided to fully shift my focus and pivot. What you know of HuggyList is now past.
What am I doing now?
Working on my startup for now 5 months, learning from the market is definitely something one cannot ignore. I am very excited about the new direction of HuggyList. It really looks like I can help a lot of folks absorb more knowledge within their tight schedule so they can have a greater impact.